At the core of every business, creative direction boils down to one thing: storytelling.
What are you trying to communicate to your clients with your logos, website, marketing, and overall brand identity? Many companies have all of the pieces of a successful brand story, but don’t know how to put them together. The missing component in their marketing is that they don’t know how to communicate the tale of their company and what they want to say potential and existing customers.
/krēˈādiv diˈrektər/ – noun – Creative directors are creative leads at who work with designers, artists, copywriters, sales teams and marketers to create a vision for products sold. Creative directors plan advertising, oversee the creative process and give guidance to the team.
At mytai Design, we believe that developing a creative direction for your company is essential. The narrative of your business is important, as is its tone and voice. Your custom website, logo, and brand design are only the beginning. It’s only when you tie everything together into one cohesive storytelling package that you really start to fully engage your customers.
Contact us to set up an initial consultation. After we get together to talk about your business goals and dreams, we can engage our creative design team and point your company in the direction of success!