Top 5 Reasons to Update Your Logo

A few years ago, a mid-size client wanted to expand their service offering and wanted a new logo to help identify their new services. With the advertising assets they had in place, they were looking at about $350,000 to change their logo and update everything. It was worth it to them, until we showed them something different. After conducting a series of focus groups, what they learned was their logo was more recognized in the marketplace then the competitions’ marks. What our research found was that changing could have a negative impact on their bottom line. They decided to stick with their logo.

However, other clients were in a similar situation of wanting to change their logo. And we helped them accomplished that successfully. How? There is a right reason and a right time.

The top 5 reasons include:
1. Changing your company name
2. Simplifying a recognized logo
3. Company image is shattered
4. Changing your target market
5. Corporate merger

If your company meets any of the criteria above, then timing is the next big question. Changing a logo can be costly. To help save clients money, we recommend rolling out in a staged process. Additionally, logo changes can also create publicity for the company. We recommend launching when the media will be most receptive. | Click here to contact us for more information.